In 2016, Saatva began offering their Loom and Leaf memory foam as well as high-end Zenhaven natural latex brand. Since their beginnings, Saatva have diversified their mattress offerings. This places Saatva in a uniquely prominent position for would-be online mattress shoppers who are not looking for memory foam mattresses. Saatva mattresses are distinctly made of eco-responsible materials, offer three firmness levels (also unique among online mattress sellers), and constructed their original mattresses from coil spring technologies. While most online mattress sellers offer perks such as free shipping, free returns, and 100-night risk free trials, Saatva is one of the few online retailers that did not begin by selling memory foam (or related) mattresses. Saatva Mattresses occupy a unique position among “mattress-in-a-box” online mattress retailers.
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